https://www.jbradforddesign.com/b2cdesign daily 1.0 2025-05-25 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1593102723188-M0L7BLEWJ3EJJ3TZXXFK/index-logos-1500.jpg B2C Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1607144102286-OQE9TJAWI3F3WTA68ZNZ/index-logos-1500.jpg B2C Design - Buchanan's Agency: TracyLocke Client: Buchanan’s Role: Design & Development Creative Director: Anthony Franzino https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1569267266546-MLS1ZDOXS4FPGO8D3WUX/index-logos+copy.jpg B2C Design - Jersey Mike's Rock this Way Agency: TracyLocke Client: Pepsi & Jersey Mike’s Role: Design & Development Group Creative Director: Andrea Farina Associate Creative Director: Paul Rubino Copy: Adam Drake Awards: PepsiCo Bevvie Award https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1561431141707-IZZEHPX2PE7L7OP51B7Q/index-subway.jpg B2C Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1564608934561-R1DIUVL61S0C8B4EGRMP/index-logos+copy.jpg B2C Design - Pepsi Real Sugar Agency: TracyLocke Executive Creative Director: Shawn Kraemer Group Creative Director: Andrea Farina Associate Design Director: Josh Parent Copy: Freddie Topete https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1561576903248-YMDF0QLF94X56WGKKQ3X/index-bww.jpg B2C Design - Buffalo Wild Wilds 2018 Fantasy Draft Kit Agency: TracyLocke Creative Director: Matthew Coppola Copy: Matthew Nevins https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1570634158822-VTJESGU8JD52AD936774/index-logos-1500.jpg B2C Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1561333750548-7BEQVPAHO7TGWRR3SATR/index-home-depot.jpg B2C Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1593100755986-XMNHYTTXAI8QRGH5JWLL/index-logos-1500.jpg B2C Design - Taco John's Camo Up Agency: TracyLocke Client: Taco John’s, True Timber, Cabela’s, & MTN DEW Role: Design & Development Group Creative Director: Andrea Farina Associate Design Director: Josh Parent Copy: Adam Drake https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1571000924526-W55Y6OA3X4YYLP7UIVMQ/index-logos-1500.jpg B2C Design - Uncle Drew Pepsi Promotion Agency: TracyLocke Client: Pepsi, NBA & Marcus Theatres Role: Design & Development Group Creative Director: Andrea Farina Copy: Adam Drake https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1607552904839-6AKBQIIT9OIIK2D6MONP/index-logos-1500.jpg B2C Design - Don Julio Agency: TracyLocke Client: Don Julio Role: Design & Development Creative Director: Anthony Franzino Associate Creative Director: Chuck Borgerding Photographer: Eric Gilbert https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1608746651762-JOLNMTG90PNKZYOSBKXB/index-logos-1500.jpg B2C Design - CÎROC Summer Agency: TracyLocke Group Creative Director: Andrea Farina Creative Director: Anthony Franzino Associate Creative Director: Chuck Borgerding Vendor: Tangerine https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1618428924624-G6JGSKGV4G195SSNZJB9/index-logos-1500.jpg B2C Design - Honorable Mentions A collection of design explorations for various DIAGEO brands. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1653492978431-S7O0LOAHM43JS6AV41YV/RNI-Films-IMG-D71B24CD-BBB5-44D3-962C-CE2C97D320D0.JPG B2C Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1624459310971-EJDBXFJ62MCSE9MCJBHQ/index-logos-1500.jpg B2C Design - Smirnoff X Bond Agency: TracyLocke Client: Smirnoff X Bond Role: Design & Development Creative Director: Anthony Franzino https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1624905406960-R1D2CC0Y8QCUE87CBIYO/index-logos-1500.jpg B2C Design - Smirnoff Pink Lemonade Agency: TracyLocke Client: Smirnoff Vendor(s): ADM & Tangerine Role: Design & Development Creative Director: Chuck Borgerding Senior Copywriter: Jessica Linnett Junior Art Director: Sam Aberizk https://www.jbradforddesign.com/b2cdirection daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1569268915223-2RJUWPYTU75MVJ5JOSST/index-logos+copy.jpg B2C Direction - Cheetos Cheesy Good Fortunes Role: Provided Early Renders Agency: The Marketing Arm Designer & Developer: Terrance Price https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1563135638778-Y4TJG9TMT0KVMQJDXP1K/index-cheetos.jpg B2C Direction - Cheetos Frosters Role: Art Direction, End-slates, Print & Digital Media Agency: TracyLocke Associate Creative Director: Amanda Maurutis Copy: Adam Drake https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1564946932410-OB8MROWNEK0Q5O21A4MJ/index-logos+copy.jpg B2C Direction - Doritos Loaded at Sam's Club Café Role: Design Direction Agency: TracyLocke Customer: Sam’s Club Group Creative Director: Andrea Farina Art Director: Andrea Eaves Copy: Adam Drake https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1593101009278-BWPIOCFDC6WP84TRSLFE/index-logos-1500.jpg B2C Direction - Hooters Chase Refreshment Role: Senior Design Direction Agency: TracyLocke Client: Hooters, MTN DEW, & Hendrick Motorsports Creative Director: Eric Smith Associate Art Director: Josh Rainer Copy: Adam Drake https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1561324632171-51620QG8X6KCWLB6J1EX/index-mtndew-bajablast.jpg B2C Direction - Taco Bell X Baja Blast Influencer Kit Role: Assisted in Development and Design of Kit Agency: TracyLocke Associate Creative Director: Josh Parent Illustrations: Andrea Eaves Awards: Gold Addy https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1567005914250-GBVDH3GZCG8NUT6KD7UY/index-logos+copy.jpg B2C Direction - Chase the Monsoon Role: Senior Design Direction Agency: TracyLocke Creative Director: Megan Kapsiak Art Directors: David Deliard & Matt Scully Copy: Liz Roland 2019 Camaro: Hendrick Motorsports https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1607558306446-0525GQAH2DIK8IAGVZ5H/index-logos-1500.jpg B2C Direction - Is Pepsi Okay? The Challenge Bringing “Unapologetic Enjoyment” to Life. Pepsi’s refreshed brand positioning, Unapologetic Enjoyment, called for a bold creative shift across all touch-points. Our team at Tracy-Locke, alongside agency partners, was challenged to deliver an activation that didn't just align with the new tone but embodied it fully. I joined a cross-functional team spanning Brand, Foodservice, and Shopper Marketing, tasked with translating this new attitude into something culturally relevant and visually unforgettable. The Insight A Brand Served with an Apology. Our work in foodservice uncovered a tension hiding in plain sight. Despite its bold new voice, Pepsi was still being served with hesitation. “Is Pepsi OK?”—the phrase heard in restaurants across the country—had become a viral punchline. That disconnect between the brand’s intended confidence and the way it showed up in real life became our creative unlock. The Idea Pepsi is More Than OK. We flipped the narrative. What started as a foodservice insight quickly evolved into the backbone of a larger brand moment. I helped shape the visual direction that reintroduced Pepsi as confident, playful, and unmistakably self-assured. The campaign extended far beyond our team’s initial brief, gaining internal traction that led to an integrated national rollout. We partnered with Goodby, VaynerMedia, and Acceleration to launch a multi-channel platform centered around a Super Bowl spot and disruptive OOH that hit Coke’s hometown of Atlanta with unapologetic swagger. The Results Turning a Meme into Momentum. Outpaced category competitors in market share Generated over 1B impressions Shortlisted at Cannes Lions Silver effie award https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1570653834379-3ZVO3PEJ2D33FZSJR3VM/index-logos-1500.jpg B2C Direction - Chase Elliott Free 2 Liter TVC The Challenge Fueling Excitement at Talladega Little Caesars and Mountain Dew wanted to tap into the high-speed energy of the GEICO 500 at Talladega to promote a limited-time offer. With NASCAR fans already hyped for race weekend, we were challenged to create a campaign that could break through the noise and move fast, just like the driver at the center of it all, Chase Elliott. The Insight Speed Sells. Personality Seals It. NASCAR fans love speed, but they’re just as loyal to the personalities behind the wheel. By pairing Chase Elliott, the number nine car, with a quick-turn mobile offer, we had the chance to fuse fan culture with a simple, irresistible value proposition. All we needed was the right creative execution to match the energy of race day. The Idea Chase Elliott? No Way. We launched a high-octane campaign headlined by the rally cry, “Chase Elliott? No Way.” With the press of a mobile button, fans could order any Little Caesars pizza using the Pizza Portal and walk away with a free 2-liter of Mountain Dew. I helped drive the visual concept across every touchpoint, from a fast-paced 15-second TV spot to race-inspired car paint, in-store signage, and dynamic social content. And in a perfect finish, Chase actually took home the win at Talladega. The Results A Fast Deal That Delivered Massive in-store and mobile redemption lift. Strong fan engagement across social. Real-time brand moment tied to Chase’s race victory. Agency: TracyLocke Client: Little Caesars, MTN DEW, & Hendrick Motorsports Illustrator: Chuck Cilo Production: Test Pattern Media Director: Chris Stanford https://www.jbradforddesign.com/freelancebranddesign daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1563908863971-88FLKMP9CNGQUXVUSJT0/JBD_AprilSandlock_PrismaBeauty_Instagram-16.jpg Freelance Brand Design - Prisma Beauty Client: April Sandlock Business: Prisma Beauty LLC Assignment: Brand Identity Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1569337999871-7NW8T7SY7HRIDK6G5HF6/index-logos+copy.jpg Freelance Brand Design - TracyLocke Cares Agency: TracyLocke Executive Creative Director: Shawn Kraemer https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1566010531337-KQFXB7G6NH3ZQV9FX5WV/JBD_KieferLammi_BrandIdentity_Instagram-19.jpg Freelance Brand Design - Stronger by Design Client: Kiefer Lammi Business: Stronger by Design Assignment: Brand Identity Design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1566014353125-ZY2UD4Q0YCOIYPLG2H90/JBD_StrengthDen_Storyboard-12.jpg Freelance Brand Design - Strength Den Client: Denzel Allen Business: Strength Den Assignment: Brand Identity Design Photographer: Shawn Tyler - Shiny Productions Photographer: Colette Pero Location Design: Shiny Shed Co. Mural: Melissa Herman Website: www.strengthdenmv.com https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1617124064903-C0KIHF25B1PWAYK9AXU3/Asset+2.png Freelance Brand Design - Wingman Goose Control Client: Emily LePage Business: Wingman Goose Control Assignment: Brand identity design https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1647536688243-N68MT7F73CMDZ43BLSB0/Tener_Contracting_RD4_Portfolio-15.jpg Freelance Brand Design - Tener Contracting Client: James Tener Business: Tener Contracting Assignment: Logo design refresh https://www.jbradforddesign.com/3dpandemicpivot daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1594830393378-HM1PFXMU8RDONKP1UYY5/index-logos-1500-bottles.jpg 3D Pandemic Pivot - Various Bottle Renders Agency: TracyLocke Client: DIAGEO Creative Director: Anthony Franzino Associate Creative Director: Chuck Borerding https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/8268b252-45c1-4fba-b856-55a72d07ea1d/303c7e91968461.5e40c724c0318.jpg 3D Pandemic Pivot https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1594830143397-85ZJUANTPRCONQV6GX1V/index-logos-1500-displays.jpg 3D Pandemic Pivot - Various In-Store Display Renders Agency: TracyLocke Client: DIAGEO Creative Director: Anthony Franzino Associate Creative Director: Chuck Borerding https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/8268b252-45c1-4fba-b856-55a72d07ea1d/303c7e91968461.5e40c724c0318.jpg 3D Pandemic Pivot The Creativity Conference November 4th-6th, 2019, Los Angeles, CA https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/44406a41-6e4f-4b00-a030-c1e35f9fd9bb/Screen-Shot-2022-04-15-at-9.42.07-AM.png 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1752007821394-T0QZRWDJTE1UNEIC289S/Screen+Shot+2022-04-15+at+9.33.35+AM.png 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/a809169e-8828-4dba-9465-b2e81d21ae0e/CaptainMorgan_Grey.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1752008833414-K3FN3TN5VZZTFRS65GGA/CaptainMorgan_v2.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1752008837785-P2A6840A6KTKN2PO67L3/C4C1ADAC-E614-40EC-88DB-7249BBEA6A74-143A04A3-1402-4F6E-821A-38C8FC46BC88.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/e994a1de-0408-4202-bfa1-ce957ec58c41/ChuckSketch.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1606848615937-E9279N1NKEBGL8F9V4BR/SMF015620_Smirnoff_Van_CanoeTop_Canjam_Chairs_AllWhite.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/a44aa026-458e-4d92-953d-64e8a7d95c7c/Screen+Shot+2020-10-13+at+3.03.57+PM.png 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1607558804328-NHVWYI36OE6IMH7OAEMF/SMF015620_Smirnoff_Van_Canoe_Canjam_Chairs-Current-View.jpg 3D Pandemic Pivot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jbradforddesign.com/b2bdirection daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1726773228247-5ODFGK93CS3TXFTLRVPG/Cover.png B2B Direction - Microsoft | Imagine Cup 2023 Role: Associate Creative Director Agency: Indigo Slate Client: Microsoft Creative Director: Colin McKeveny Senior Art Director: Colton McMurray Senior Designer: Andrea Sanchez Motion Designer(s): Ivan Canchon & Phil Reed Copy Director: Cody Barz Producer(s): Kristen Barry, Sandy Asher & Garland Hooker Executive Producer: Aidan Martin Cinematographer: Cody Brown Senior Account Director: Elizabeth Filin-Mathews Project Manager: Jen Sa https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/1749001512887-9Q6EXJ13RE11HOTHBWK1/Cover.jpg B2B Direction https://www.jbradforddesign.com/resume daily 0.75 2026-05-19 https://www.jbradforddesign.com/about daily 0.75 2026-09-24 https://images.squarespace-cdn.com/content/v1/5cfc11898352350001400101/ec78db76-4df2-4436-a3af-5da4d4f87b33/tempImageZwv8GA.jpg About https://video.squarespace-cdn.com/content/v1/5cfc11898352350001400101/f7cfb78f-12bd-4801-948f-456ed1793335/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5cfc11898352350001400101/f7cfb78f-12bd-4801-948f-456ed1793335/thumbnail About About