What I do

I'm a marketer, designer, and creative director who genuinely likes taking things apart. Brands, systems, ideas, even my own thinking. Not to be disruptive. Understanding how something works is the only way to make it work better.

I'm curious, but practical. I don't chase trends or overcomplicate problems. I ask good questions. I dig into the brief behind the brief. Then I build solutions that are grounded in strategy and actually hold up under scrutiny.

Over 12+ years across B2B and B2C, I've led campaigns, shaped customer experiences, and mentored teammates. Always working toward the same thing: leave it sharper than I found it.

I'm restless by nature, but in a useful way. Growth isn't something I schedule. It's just how I operate. And I share what I learn as fast as I find it, because the best work I've ever been part of came from teams that got better together.

Beyond Work

When I'm not working, my time belongs to my family first. Everything else fits around that.

When I do get a moment to myself, I'm usually still at my desk. Just making music or gaming with friends instead. That same restlessness shows up at home too, there's always a project going: something around the house, something with the motorcycle, something I'm rebuilding or fixing. Honestly, the switching off never fully happens. I'm always learning or making something, even when I'm technically relaxing. That curiosity just follows me everywhere.