J.Bradford

About

Creative leader with 12+ years of experience driving integrated brand, experiential, and digital marketing across B2B and B2C environments. Known for building strong teams, bringing structure to complex creative challenges, and leading high-impact campaigns for global brands including Microsoft, PepsiCo, and Diageo. Combines strategic thinking with a hands-on leadership style to move ideas from concept to execution with clarity and purpose.

Core Competencies

Creative Direction · Experiential & Integrated Campaigns · Team Leadership · Pitch Development · Brand & Content Strategy · Stakeholder Management · B2B/B2C Marketing

Professional Experience

Power Digital Marketing – Remote / San Diego, CA

Associate Creative Director – B2B Division
Aug 2025 – Jan 2026

• Directed Creative Strategists, Design Leads, and Art Directors in delivering performance-focused B2B creative across client accounts.

• Supported the buildout of the B2B creative division through team structuring, forecasting, SOP development, and internal training initiatives.

• Provided hands-on creative strategy and design leadership to support execution across fast-moving, cross-functional initiatives.

Indigo Slate (A Zensar Company) – Remote / Bellevue, WA

Associate Creative Director – Partner Marketing as a Service (PMaaS)
Nov 2023 – May 2025

• Served as a founding leader in building Indigo Slate’s Microsoft PMaaS offering, shaping the team structure, creative standards, and scalable service model for Microsoft’s partner marketing program.

• Recruited and led a 15-person global remote creative studio of art directors, designers, copywriters, QA specialists, and freelance contributors.

• Delivered 250+ co-branded partner campaigns across global markets, generating 45M+ ad impressions, 6,000+ marketing signals, and 4,000 targeted leads.

• Developed templates, assets, and systems that scaled campaign delivery and drove a 1.2x higher CTR than industry benchmarks.

• Led strategic presentations and refinement sessions with stakeholders to align creative direction with Microsoft’s goals and partner success metrics.

Associate Creative Director – Execution & Creative Strategy
Aug 2021 – Dec 2023

• Directed concept-through-delivery creative for digital, experiential, and brand programs for Microsoft and other global technology clients, including Amazon and Cisco.

• Led creative direction for Microsoft’s 2023 Imagine Cup, developing the “Dreaming New Realities” concept and overseeing execution across set design, motion graphics, scripts, and live show production for a program that generated 300K+ views across channels and culminated in the winner announcement at Microsoft Ignite before nearly 5,000 attendees and 100,000 online viewers.

• Directed multidisciplinary teams across design, motion, production, and technical disciplines to deliver insight-driven creative solutions for complex B2B and B2C initiatives, from live experiences to campaign assets and thought leadership content.

• Introduced 3D modeling into experiential set design and oversaw timelines, budgets, and resourcing to improve stakeholder alignment, production planning, and executional efficiency.

TracyLocke – Wilton, CT

Senior Art Director – DIAGEO
Sep 2019 – Aug 2021

• Led the creative development and execution of 360° shopper marketing campaigns for premium spirits brands, shaping activations across retail, on-premise, and off-premise channels.

• Managed and mentored a creative team of two art directors and seasonal interns, guiding campaign development from concept through production.

• Created custom displays, point-of-sale materials, and digital extensions that elevated brand visibility and strengthened the consumer experience in retail environments.

• Played a key role in global and domestic brand retention through strategic pitch work, concept development, and client-facing creative presentations.

• Introduced 3D design workflows during the COVID-19 period, improving visualization, speeding approvals, and enabling more efficient remote collaboration and production.

Art Director – PepsiCo
Mar 2016 – Sep 2019

• Developed integrated shopper, retail, and experiential campaigns across PepsiCo’s food and beverage portfolio, translating seasonal and brand priorities into consumer-facing programs.

• Led and mentored two junior art directors and seasonal interns while driving concept development across a high-volume portfolio of campaign and partnership work.

• Developed partnership-driven campaign concepts that connected PepsiCo brands with major entertainment and retail partners, including Jersey Mike’s “Rock This Way,” a co-branded program with Live Nation and Shazam that featured influencer-led social content, in-store activation, and earned a PepsiCo BEVVIE Award.

• Contributed to award-winning campaigns including “More Than OK,” which generated 1B+ impressions, outpaced category competitors in market share, was shortlisted at Cannes Lions, and earned a Silver Effie.

KnockMedia – New Haven, CT

Lead UX/UI Designer
Jan 2015 – Mar 2016

• Directed the UX/UI design of websites, mobile apps, and digital campaigns for a range of clients.

• Collaborated closely with developers and marketers to ensure seamless user experience and brand alignment.

• Mentored junior designers on best practices in digital design and user-centered thinking.

Graphic Designer
Feb 2014 – Jan 2015

• Created visual identities, marketing materials, and early-stage design solutions for small to mid-sized businesses.

• Participated in client presentations and concept development sessions.

• Contributed to internal creative process improvements and team collaboration.

Education

Eastern Connecticut State University – Willimantic, CT
Bachelor of Arts, Visual Arts (Concentration in Digital Art and Design)
Magna Cum Laude

CT State Three Rivers – Norwich, CT
Associate Degree, Liberal Arts and Science

Awards

Effie Awards – Silver, Beverage (Non-Alcoholic)
Pepsi “More Than OK” Campaign · 2020
Recognized for creative strategy that reshaped consumer perception and drove record-breaking growth.

American Advertising Award (ADDY)
Taco Bell Baja Blast Influencer Kit · 2019
Honored for experiential design and innovation in influencer packaging for national QSR campaign.

Tools & Technical Skills

Creative Software
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Dimension), Figma, Procreate, Blender, Logic Pro

Office & Collaboration Platforms
Microsoft 365 (Teams, SharePoint, OneDrive, Planner, OneNote, Word, PowerPoint, Outlook, Excel), Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Meet, Google Chat) Apple iWork (Keynote, Pages, Numbers), Monday.com, Trello, slack, Asana

Design & Execution Skills
Creative Direction, Brand Development & Visual Identity, UX/UI Design & Digital Experience, 360° Campaign Development (Print & Digital), Logo Design & Typography, Photo Compositing & Retouching, Illustration (Digital & Traditional), 3D Rendering & Environmental Mockups, Mentorship & Team Leadership, Pitching & Presentation Design